Culture Eats Strategy for Breakfast

(especially in sales)

According to STAR Results’ 2015 Sales Manager Survey, nearly half of all North American sales reps failed to meet quota over the last several years.

So what’s the problem plaguing nearly 50% of your salesforce?

Data tells us isn’t not too little training. Your people have been trained to within an inch of their lives It’s not a lack of tools. You’ve got dozens of them. It’s not poor processes. […]

You won’t read this book swinging in a hammock; you’ll read it sitting at your desk with pen and paper in hand. This book is a resource that will help you work through and chart a clear path to success, not just dream about it. If you are seriously intent on helping your clients see bigger and better possibilities, this book will help you get there.
   --Ian Percy, author of The Profitable Power of Purpose and Going Deep