Bury the Box

All of us are creative thinkers. Where we fall off the wagon, though, is that few of us are creative receivers. We don’t honor, celebrate, or often even remember the wonderful creative ideas we have. We have them — and then they’re gone — either because we’ve rejected them or forgotten them. Wouldn’t it be great if we could harness all that creative thinking! Wouldn’t it be great if we could bring the shower into the boardroom or the family room or the factory floor? That’s where we need creative ideas. […]

Hurson and Dunne do an admirable job of equipping sales professionals with effective strategies… from creating scripts and establishing credibility, to securing the meeting and setting criteria. They show how to capitalize on every step from the waiting room to small talk, maximizing opportunities to learn about a potential client and their needs. These easy-to-apply principles and tools help deliver real value to prospects and increase the odds for sales success.
   --Publishers Weekly, April 28, 2014