Disqualifying You

Business people are busy. When you sit in front of a new prospective customer or client for the first time, you should have a set of potential outcomes that move the process and the relationship forward. One thing you’d like to be able to judge is the success of your meeting. To paraphrase Rob Fitz, author of The Mom Test, a meeting that “went well” is probably a failure. You can be sure your client […]

Thanks again for a great talk at our Agents' weekend. Your presentation was the perfect start to what turned out to be one of the best weekends we have ever put together.
   --Hadrian Manufacturing