The Right Stuff

So the number one pre-requisite for stimulating innovation in an organization is people who know how to think creatively. There are specific skills required to do that. They’re not terribly difficult to learn, but it’s amazing how few of us have them naturally. Just telling someone to feel free to compose a musical score won’t produce the musical score, let alone a good one. First they have to understand the language of music. […]

Tim Hurson has done it again. He turned the world of creativity on its head. Now he’s done the same for selling. This is one book you’ll never be closing.
   --Steve Shapiro, Business Innovation Consultant, and author of Best Practices Are Stupid