The Right Stuff

So the number one pre-requisite for stimulating innovation in an organization is people who know how to think creatively. There are specific skills required to do that. They’re not terribly difficult to learn, but it’s amazing how few of us have them naturally. Just telling someone to feel free to compose a musical score won’t produce the musical score, let alone a good one. First they have to understand the language of music. […]

I just finished reading Never Be Closing and it’s the most I’ve marked up or dog-eared a book in the last 20 years. There was so much good stuff in it that on my way to this year’s Dreamforce I did something I have never done – I read it a second time!
   --Craig Elias, creator of Trigger Event Selling