The Right Stuff

So the number one pre-requisite for stimulating innovation in an organization is people who know how to think creatively. There are specific skills required to do that. They’re not terribly difficult to learn, but it’s amazing how few of us have them naturally. Just telling someone to feel free to compose a musical score won’t produce the musical score, let alone a good one. First they have to understand the language of music. […]

Hurson and Dunne have produced an intelligent, easy-to-understand guide from which professional and novice sales folks alike will gain a great deal of comfort.
   --Booklist, July 2014