The Limits of Vision

Craig, my optician, started waxing about how great these new glasses were, how many famous (and smart) people owned a pair, and how he (being in good company) used them himself. He likes to talk, so he quickly moved on to his assessment of his suppliers. The SuperFocus people aren’t traditional eyewear manufacturers. They’re entrepreneurs — the new kids on the block. So when Craig offers suggestions for improvement, they usually respond with, That’s an interesting idea. We’ll try it. […]

Never Be Closing breaks new frontiers. It will appeal to both the beginner salesperson and the seasoned pro. Each chapter contains take-away nuggets to use over and over in multiple sales situations. Don’t wait! Turn the advice into action before your competitors do.
   --Preston Diamond, Managing Director, Institute of WorkComp Professionals