The Limits of Vision

Craig, my optician, started waxing about how great these new glasses were, how many famous (and smart) people owned a pair, and how he (being in good company) used them himself. He likes to talk, so he quickly moved on to his assessment of his suppliers. The SuperFocus people aren’t traditional eyewear manufacturers. They’re entrepreneurs — the new kids on the block. So when Craig offers suggestions for improvement, they usually respond with, That’s an interesting idea. We’ll try it. […]

Tim Hurson has done it again. He turned the world of creativity on its head. Now he’s done the same for selling. This is one book you’ll never be closing.
   --Steve Shapiro, Business Innovation Consultant, and author of Best Practices Are Stupid