The Value of Negative Space

The suggestion, if you’re thinking like Michael Porter, is to choose which of the objectives are less important. This is often easier than choosing the most important. The situation, your industry, your personality, your client’s preferences and the current status of your relationship will all impact which objective you choose not to pursue. Peel away the onion and see what’s left. […]

Thanks again for a great talk at our Agents' weekend. Your presentation was the perfect start to what turned out to be one of the best weekends we have ever put together.
   --Hadrian Manufacturing