The Performance

People enjoy exploring their situation. When they get to talk about themselves and have somebody listen and ask questions, this is a gift. The craft of running a sales meeting is enabling that to happen for your client. […]

Applicable far beyond traditional sales. Hurson and Dunne present a structure and then provide invaluable techniques to help you use problem-solving no matter what sales situation you encounter.
   --Mark Savan, President, Fortune Brands Windows & Doors