The Most Important Moment in Sales

When you walk into a meeting with a new client, a useful metric for sustaining a meaningful dialog is five questions: five questions that occurred to you as you were researching your client; five questions that are conversation starters; five questions that can’t be answered with a yes or a no. […]

Tim Hurson has done it again. He turned the world of creativity on its head. Now he’s done the same for selling. This is one book you’ll never be closing.
   --Steve Shapiro, Business Innovation Consultant, and author of Best Practices Are Stupid