Debrief Your Process

The US Army trains its best fighting brigades by pitting them in war games against an elite unit called OPFOR. The brigades-in-training get every advantage: better intelligence, better technology, more manpower. Yet, OPFOR almost always wins. Why? Because OPFOR systematically employs a powerful learning tool: the After Action Review — or AAR.

It’s the same with sales. The best way to get better at your craft is to conduct consistent and thorough debriefs of your […]

Never Be Closing breaks new frontiers. It will appeal to both the beginner salesperson and the seasoned pro. Each chapter contains take-away nuggets to use over and over in multiple sales situations. Don’t wait! Turn the advice into action before your competitors do.
   --Preston Diamond, Managing Director, Institute of WorkComp Professionals