Hitting your (Sales) Target

You go into your meeting and you think, “I’ve got to make that sale.” That’s like sighting in on the bullseye and forgetting about gravity. You have a good chance of ending up in the dirt, 30 meters short of your goal. […]

Tim Hurson has done it again. He turned the world of creativity on its head. Now he’s done the same for selling. This is one book you’ll never be closing.
   --Steve Shapiro, Business Innovation Consultant, and author of Best Practices Are Stupid