Making Small Talk Big

The single most important event in the sales process is the first face-to-face meeting with a new prospective client. If you think about it, the beginning of the most important event in the sales process is a big moment. Do you really want to burn it talking about the weather? […]

We live in the age of ‘Personal Branding’ where (everything) is about selling, whether it’s a new idea, product, service, or our talents. We’re selling all the time whether or not our official job title has ‘sales’ in it. Never Be Closing is the master class we all need to excel in this most fundamental, yet truly powerful skill.
   --Rosemarie Lanard, Vice President, Employee Engagement, McGraw Hill Financial