7 Commandments of Scripts

A sales script is a short, rehearsed speech that informs someone about your industry, your company, your product or you. Scripts are useful in client meetings and other situations as well – in a coffee shop, at a party.

You probably already have scripts: those things you say over and over about yourself or your company or your job. They grew organically from having to present yourself or from being asked the same question over […]

Hurson and Dunne have produced an intelligent, easy-to-understand guide from which professional and novice sales folks alike will gain a great deal of comfort.
   --Booklist, July 2014