The Walls Have Ties

Your clients’ offices — including reception and common areas — are their habitats. They’re filled with clues about the company and its culture. Think of the waiting room as an anthropological research opportunity, where you’re exposed to resources that aren’t available in company reports or on the Web.

There are topics for discussion literally littering the walls. The artwork, the trophy case, the plaque, the photo of the ribbon cutting, the mission statement, the free […]

We live in the age of ‘Personal Branding’ where (everything) is about selling, whether it’s a new idea, product, service, or our talents. We’re selling all the time whether or not our official job title has ‘sales’ in it. Never Be Closing is the master class we all need to excel in this most fundamental, yet truly powerful skill.
   --Rosemarie Lanard, Vice President, Employee Engagement, McGraw Hill Financial