The Walls Have Ties

Your clients’ offices — including reception and common areas — are their habitats. They’re filled with clues about the company and its culture. Think of the waiting room as an anthropological research opportunity, where you’re exposed to resources that aren’t available in company reports or on the Web.

There are topics for discussion literally littering the walls. The artwork, the trophy case, the plaque, the photo of the ribbon cutting, the mission statement, the free […]

Never Be Closing is filled with creative strategies and invaluable tools to help you drive more sales. If you’re serious about being successful, it’s a must-read.
   --Jill Konrath, author of Agile Selling and SNAP Selling